MOREIRA CONSULTING
Where the magic happens:
Marketing Strategy & Campaigns
Marketing is the name of my game. I'll help create strategic marketing campaigns that captivate, engage, and convert. I can help you identify and launch a variety marketing channels and tactics you might want to consider to acquire customers in new ways across D2C, retail and more.
Strategic support covering:
- Retention Marketing (Email/SMS)
- Organic Social Media
- Conversion Rate Optimization (CRO)
- Social Media Advertising
- Influencer Marketing
- Podcast Integration Marketing
- Events/Pop-Ups
- And then some!
Crowdfunding Support
I raised nearly $3M for Doughp from more than 500 investors; including two successful crowdfunding campaigns of more than $600k. Our average check size was ~$200, so I know a thing or two about galvanizing an audience to step up and support your cause!
We'll work together on your pitch deck, crowdfunding page & video, and I'll guide you every step of the way through consulting services offered alongside my Crowdfunding Playbook. I'll also provide a winning marketing & comms strategy to make the most of the audience you have. You'll raise faster and more efficiently with me by your side. Let's dig in!
Branding & Identity Development
Let me elevate your brand's identity with a cohesive and captivating visual and messaging strategy.
From rebrands to brand audits, I can figure out how you're showing up to the world and help elevate you to the next level. Let me help your message get crystal clear and drive the customer behavior you desire.
Scaling Your Startup
New to the game? I can be a champion in your corner to back you when the going gets tough. From hiring, to marketing, to finance and operations - I've got you!
Going through a change? Pivot is my middle name. After navigating my fair share of 911-oh-my-god crises with Doughp, I know that in business the road we travel isn’t always as planned. Let me help guide you to see there truly are no obstacles we can’t overcome, we just have to find a new path forward.
Social Impact Integration
This is my jam. Find your why and let’s weave it seamlessly into your brand, enhancing brand loyalty and consumer engagement. “Corporate Social Responsibility” should be more than just a checkbox, let’s make it matter and drive real change.
Strategic Partnerships
Things are just better when done together! Let me get creative on ways we can integrate with other brands to bring in new revenue streams, expand your audience reach, and more. We'll think outside the box and find ways to drive real value for both brands & their audiences alike.
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MY IMPACT
- $15M Business: Built a food business from the ground up to more than $15M in lifetime revenue (growing 295% YoY in first 4 years)
- Mission Matters: At the core of my work with Doughp was #Doughp4Hope, donating more than $100k to nonprofits and incorporating a thoughtful social impact message in everything we do.
- Passionate Fanbase. With so much to love about Doughp, our email list organically grew to over 200k with 70% engaged in last 90D. Social media following over 250k.
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MY APPROACH
Let’s keep this simple: my experience can help save you from having to learn a million dollar lesson (the hard way) and my creativity can build a brand that can inspire millions of people. When we’re working together, I’ll be your dreamer, creator, innovator, and problem-solver. I’ll set you off with the direction you need to absolutely crush it. Expect a personalized experience tailored to your specific needs and goals… and expect it to totally rock.
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YOUR BENEFITS
When you partner with me, you're setting the stage for meaningful growth:
- Enhanced brand recognition and loyalty through impactful branding.
- Innovative marketing strategies that connect deeply with your audience.
- Elevated consumer engagement and behavior driven by purpose.
- Tailored problem-solving that addresses your unique challenges.
"Blew me away!"
"Working with Kelsey was an answer to my prayers. I had been looking for over a year for the right help with marketing strategy for my product business and after following Doughp and Kelsey’s amazing work as an advocate for addiction recovery for some time now, I was thrilled to get to work with her!
She went above and beyond, delivering so much more. Her mad skills on the business side coupled with her keen understanding of brand marketing and strategy blew me away. Kelsey is a joy to work with and I look forward to continuing my journey with her."
-Noelle Van, Day By Day
"Wouldn't be here wtihout them!"
"Kelsey and Israel have not only helped me crystallize a profitable (and sustainable) trajectory for Bonbuz but their commitment to understand my why and what drives and excites me has made me fall back in love with my company.
It’s not easy finding people who truly care and who operate with the utmost integrity AND who are incredibly strategic and practical when it comes to business. We’ve worked together on everything from fractional CFO, business coaching, marketing, crowdfunding to partnerships and I wouldn’t be here without them!” I wouldn’t be able to do this if it weren’t for you.You make me excited about this.Hearing your story and how you did it, I’m like “wait! I can do this!."
- Fay Behbehani
Meet Kelsey
I'm Kelsey Moreira, founder & Chief Inspiration Officer at Doughp; a mission-driven dessert brand working to make the world a little sweeter, one bite at a time. I’ve got a serious love of marketing and a passion for helping others, so I’m excited to offer my services to you as a consultant!
After getting sober in 2015, I wound up finding myself in the kitchen with an equal love for making and eating desserts. I ditched my 10-year tech career with Intel to create Doughp in 2017 and have since been on Shark Tank (twice!), named a Forbes 30 Under 30, and grew my cookie dough business into a 7-figure dessert empire over the last 6 years.
We’ve done a lot more than just sell cookie dough, however. Given my personal journey, the business was built with a mission in mind; breaking the stigma around mental health & addiction recovery. I created the Doughp4Hope initiative and wove this thoughtful, philanthropic mission throughout the entire business; elevating the conversation with our customers, making a Recovery Friendly Workplace for our employees, and supporting the nonprofit community by donating 1% of all sales to mental health & addiction recovery. Who says cookie dough can’t change the world?
In my life B.D. (before Doughp), I garnered a decade of corporate experience from my time as a product manager with Intel. I’ve got a passion for helping businesses of all sizes and, as a founder, I’ve worn EVERY hat but I have an innate flair for marketing, branding, and social impact work. I’m here to partner with you, crafting powerful strategies that resonate with your audience and drive meaningful change. I’ll help you ditch the status quo and find an authentic voice for your customers.